Our core business model focuses on identifying strategic opportunities within the building sector where we can fully utilise our knowledge, skills, and company synergies to deliver targeted projects with outstanding efficiency. Rather than spreading across all sectors, we have chosen to specialize in the design and construction of terraced houses and walk-up apartments, allowing us to deliver expert solutions tailored to these markets. We are committed to an integrated approach to construction and business that drives efficiencies and streamlines delivery across essential areas such as design, supply chain, staffing, and partnerships. By operating a group of companies covering multiple critical fields within the industry, we maintain greater control over every stage of the process and significantly reduce dependence on external suppliers. This comprehensive structure enables us to ensure superior quality, reliability, and consistent results for our clients.
At ICONIQ Group, our strength lies in our integrated expertise, specialised focus, and strong company synergies that enable us to deliver projects efficiently, reliably, and to the highest quality standards.
Todd Scrafton, Managing Director of ICONIQ Group, founded ICONIQ Construction in 2018. The company’s name is a neology that loosely translates to “I construct with intelligence,” reflecting our unwavering commitment to innovation and the elimination of inefficiencies in the building process. Since its inception, ICONIQ Construction has grown rapidly, driven by our open and honest approach, alongside a steadfast dedication to intelligent building practices. We have attracted top talent from diverse fields, expanding our expertise across multiple disciplines within the construction sector. Today, we not only build for clients but also develop and manage our own projects, all while maintaining a strong focus on achieving meaningful social and sustainable outcomes through our work.
“At ICONIQ Group, we are deeply committed to addressing homelessness, strengthening communities, and uplifting lives. Through the construction of high-quality homes, built with the help of local workers, we focus on areas of greatest need, creating lasting, positive change for those who need it most.”
We have identified Gisborne as a key area in urgent need of housing support. Currently, we are delivering over 200 homes, representing approximately a quarter of the total housing needed in the region. Our long-term vision is to play a meaningful role in resolving the local housing crisis by providing sustainable, community-focused solutions. While Gisborne is a priority, our work extends beyond the region. We also build homes in Auckland, Northland and the wider Hawkes Bay region. This broader reach allows us to apply our expertise where it’s needed most, while sharing learnings across communities to improve outcomes nationwide. In parallel, our Young Tairāwhiti program is dedicated to empowering local Māori youth through targeted apprenticeship opportunities. By fostering pathways into skilled trades, we are not only addressing the immediate labour demands of the housing projects but also contributing to the development of a resilient, local workforce. Together, these initiatives reflect our commitment to both meeting the current needs of the Gisborne community and laying the foundation for long-term, inclusive growth locally and across Aotearoa.
Sustainability is a core value at ICONIQ Group. We believe the building sector has a responsibility to minimise its environmental impact, and we are dedicated to leading by example. We have successfully planted our first carbon forest, marking a significant milestone in our sustainability journey. This forest will not only offset a portion of our carbon emissions but will also contribute to biodiversity and support the local ecosystem.